About Sharing the Passion

Panasonic is proud to have been an Official Worldwide Olympic Partner for more than 20 years. With our motto “Sharing the Passion” we have contributed to the success of the Olympic Games by capturing arena sounds and images and sharing them with billions of people in more than 20 countries.

This year, Panasonic Norden will be taking you even closer to the excitement of the Olympic Games – behind the scenes and all the way inside the Olympic Village. Each equipped with a Lumix camera, medallist hopefuls Anders Gustafsson, Lotte Friis, Jarkko Kinnunen and Anna Lindberg will give you a unique insight into the everyday life of an athlete before and during the Olympic Games in London. You can follow them right here with us. View personal pictures and video clips and enjoy an Olympic Games experience that journalists and photographers can only dream of.

We will also be arranging the Epic Moments photo exhibition in association with the Swedish Museum of Photography. You can also compete for a host of fabulous prizes.

Welcome.